Email templates
Pitch Emails for Creators
Quick answer
A good pitch email is short, specific, and easy to say yes to. Say who you are, why you are a fit for the brand, what you propose, and what the next step is. Follow up politely if you do not hear back.
Key takeaways
- Keep each email short and focused on one request.
- Show you know the brand and why your audience fits.
- Propose a clear scope so the brand can reply with a yes or a question.
- Follow up on a schedule, and keep every message polite.
How to use these templates
Copy a template, fill in every part in square brackets, and change the wording so it sounds like you. Keep the subject line specific. Send from an email address that looks professional.
Subject line ideas
- [Your name] x [Brand]: [one-line idea]
- Content idea for [product]
- Partnership idea from a [niche] creator
1. First outreach
First outreach
Subject: [Your name] x [Brand]: [one-line idea]
Hi [name],
I am [your name], a [niche] creator with an audience that [one line about your audience]. I have been using [product] and think it would fit well with what I make.
I would love to create [one specific idea, such as a short video series] for [brand]. I can share my media kit and rates if you would like to see them.
Would you be open to a quick chat or reply with the best way to move forward?
Thank you,
[Your name]
[Links]
2. First follow-up
First follow-up
Subject: Re: [original subject]
Hi [name],
I wanted to follow up on my note about [idea]. I think [one reason it fits the brand]. I can send my media kit and a few options if that is helpful.
Thank you,
[Your name]
3. Second follow-up
Second follow-up
Subject: Re: [original subject]
Hi [name],
I know things get busy. I wanted to check once more about a partnership with [brand]. If someone else handles creator work, I would be glad to be pointed to them.
Thank you,
[Your name]
4. Closing note
Closing note
Subject: Re: [original subject]
Hi [name],
I have not heard back, so I will assume the timing is not right. I would love to stay in touch, and I am glad to reconnect whenever it makes sense.
Thank you,
[Your name]
5. Replying to an inbound offer
Replying to an inbound offer
Subject: Re: [brand] partnership
Hi [name],
Thank you for reaching out. I am interested. To give you an accurate quote, could you share the deliverables you have in mind, where the content will be used and for how long, any exclusivity you would need, your timeline, and your payment terms?
Once I have those, I can send a proposal.
Thank you,
[Your name]
6. Countering a low offer
Countering a low offer
Subject: Re: [brand] partnership
Hi [name],
Thank you for the offer. At [offer], I can do [reduced scope]. My rate for the full scope we discussed is [rate]. I price usage and exclusivity separately. Happy to find an option that works for both of us.
Thank you,
[Your name]
Tips
- Mention something real about the brand.
- Keep the first email under a short screen of text.
- Propose a specific idea, not just “work together.”
- Attach or link your media kit, not a long file.
- Follow up after [number] days, and stop after a few tries.
Frequently asked questions
How do I pitch a brand?
Write a short email that says who you are, why you fit, what you propose, and what the next step is.
Who should I send it to?
A named person on the brand’s partnerships, influencer, or marketing team if you can find one. Otherwise use the contact the brand lists.
How long should I wait before following up?
Wait a few days to a week, then follow up politely. Keep the tone friendly.
Should I include my rates in the first email?
Often it is better to offer to send them. Share your media kit and rate card when the brand shows interest.
What if the brand does not reply?
After a few polite follow-ups, send a closing note and move on.