Pricing and rates
What Goes in a Media Kit
Quick answer
A media kit is a short document that shows brands who you are, who your audience is, what you have made, and what you offer. Keep it to a page or two, make the audience facts easy to verify, and update it regularly.
Key takeaways
- A media kit is a quick way for a brand to decide whether to book you.
- Lead with who you are and who you reach, then show your work and your services.
- Use real, current audience information that you can back up.
- Keep it short and update it whenever your audience or services change.
What brands look for
Brands want to know quickly whether your audience fits their product, whether your content is good, and how to work with you. A clear media kit answers those questions in about a minute.
What to include
| Section | What to include | Tip |
|---|---|---|
| Introduction | Your name, what you make, and your niche in a sentence or two | Lead with what makes you different |
| Audience | Who follows you, where they are, and what they care about | Use current information from your platforms |
| Platforms | Your channels and links | Link only to channels you want brands to see |
| Past work | Brands you have worked with and short examples of content | Pick work that matches the brands you want next |
| Services | What you offer, such as posts, videos, UGC, or ambassador work | Match the packages on your rate card |
| Results | Examples of what your work achieved, if you can show it | Only share results you can verify |
| Contact | Your email and the best way to reach you | Make it easy to find |
What to leave out
- Claims you cannot back up.
- Out-of-date information.
- Private details such as your home address.
- Long paragraphs. Short lines are easier to scan.
Format
A one-page or two-page PDF works for most creators. A simple web page also works. Use clear headings, a clean layout, and your own photos. Make sure the links work and the text is easy to read on a phone.
Keep it current
Check your media kit whenever your audience, results, or services change, and at regular points in the year. An old kit can cost you a deal.
Media kit checklist
Checklist
- It says who I am and what I make in a sentence or two.
- The audience information is current and accurate.
- It shows past work that fits the brands I want.
- It lists my services and how to book me.
- The contact details work.
- It is short enough to read in about a minute.
Frequently asked questions
What is a media kit?
It is a short document that shows brands who you are, who your audience is, what you have made, and what you offer.
How long should a media kit be?
One or two pages is enough for most creators.
Do I need a media kit to get brand deals?
Not always, but it helps. It saves time and shows you are professional.
Should I put my rates in my media kit?
It depends. Some creators include packages and add-ons. Others share rates only when asked. See How to Build a Rate Card.
What if I am new and have no past brands?
Show your best content, describe your audience and niche, and list what you offer. Sample content can stand in for past work.
How often should I update it?
Whenever your audience or services change, and at regular points in the year.