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Glossary term

Sublicensing

What to ask

Whether it is allowed and who the brand may pass it to.

LicensingPermission for a brand to use your content in set ways, for a set time, without owning it.
Usage RightsThe rules for how a brand may use your content: where, for how long, in what form, and whether it can run it as an ad.

Read the guide

Usage Rights Explained

Where, how long, and in what form a brand can use your content.

Reviewed by Chris Cavell, Founder of StarlightIQ

AI-assisted, human-verifiedLast updated November 12, 2026

This page is educational and not legal advice. For large or complex agreements, have a lawyer review the contract.