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Glossary term

Licensing

What to ask

Where, how long, and whether the license can be passed to others.

Usage RightsThe rules for how a brand may use your content: where, for how long, in what form, and whether it can run it as an ad.
SublicensingPermission for a brand to pass its rights to use your content to another company, such as an agency or retailer.

Read the guide

Usage Rights Explained

Where, how long, and in what form a brand can use your content.

Reviewed by Chris Cavell, Founder of StarlightIQ

AI-assisted, human-verifiedLast updated November 12, 2026

This page is educational and not legal advice. For large or complex agreements, have a lawyer review the contract.