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Glossary term

Contra Deal

What to ask

What the trade is worth to you in real terms, and whether it is worth your time.

Gifting vs PaidGifting means a brand sends free product or access and hopes for content. A paid deal means you receive money for your work.
Brand DealA commercial partnership between a creator and a company, paid in money, product, commission, or a combination.

Read the guide

Gifting vs Paid vs Contra

When free product is worth it and when to say no.

Reviewed by Chris Cavell, Founder of StarlightIQ

AI-assisted, human-verifiedLast updated November 12, 2026

This page is educational and not legal advice. For large or complex agreements, have a lawyer review the contract.