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Glossary term

Content Brief

Definition

The written instructions for a campaign: goals, key messages, must-haves, and approvals.

What to ask

Whether the brief arrives before you shoot, and whether changing it later changes the fee.

Reviewed by Chris Cavell, Founder of StarlightIQ
AI-assisted, human-verifiedLast updated

This page is educational and not legal advice. For large or complex agreements, have a lawyer review the contract.