Brands Now Vet Creators with Performance Data Before Signing Deals
Brands are checking your past results before they make an offer. Here is what that means for your rates.
Brand deals, decoded.
Plain-English guides to brand deal contracts, usage rights, payments, and everything after the yes. Written for creators and talent, reviewed by people who’ve done the deals.
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What’s moving in talent, brand partnerships, and NIL.
Industry Trends & News
Creator Economy Education: Why the Business Side Matters
Colleges are building creator programs. Here is what it means for your brand deals.
Boosting Creator Posts: What Paid Usage Means for Your Contract
Brands plan to spend billions boosting creator posts. Check these terms in your deals.
Creator Marketing Spend Is Up 33%: Why Creators Need Deal Tools
Brands are building systems to manage more creator deals. Here is what your side needs.
Why Creator Payment Delays Are an Infrastructure Problem
The industry is booming, but most creators earn modestly. Here is how late pay fits in.