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Glossary term

Indemnification

What to ask

What you would be responsible for and whether the promise runs both ways.

Non-DisparagementA clause that stops you from publicly criticizing the brand, and sometimes the brand from criticizing you.
Morality ClauseA clause that lets a brand end the deal if your conduct could damage its reputation.

Read the guide

Brand Deal Red Flags and Your Rights

The terms and behaviors to look at twice.

Reviewed by Chris Cavell, Founder of StarlightIQ

AI-assisted, human-verifiedLast updated November 12, 2026

This page is educational and not legal advice. For large or complex agreements, have a lawyer review the contract.