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Glossary term

CPV (Cost Per View)

What to ask

How a view is defined and where the count comes from.

CPM (Cost Per Mille)The price of reaching a thousand views or impressions, often used to compare creator content with other advertising.
CPE (Cost Per Engagement)A pricing model that charges based on actions like likes, comments, saves, or clicks.

Read the guide

How Brand Deal Pricing Works

What drives the price of a deal, with no numbers to anchor you.

Reviewed by Chris Cavell, Founder of StarlightIQ

AI-assisted, human-verifiedLast updated November 12, 2026

This page is educational and not legal advice. For large or complex agreements, have a lawyer review the contract.